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100个伟大的经营思维
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100 Great Business Ideas Jeremy Kourdi 100 Great Business Ideas from leading companies around the world Jeremy Kourdi // Know how to prepare a deep-dive prototype? // How’ s your scenario pl anning? // And are you up to speed with your psychographic prof il ing, val ue innovation and sil o busting? In the world of business, new ideas and energy are needed constantly—in many ways and at varying times—to ensure success. This book contains 100 insightful and useful business ideas that will help you succeed. Written in a stimulating and flexible way, 100 Great Business Ideas contains ideas with proven power and potency that actually work. The ideas are varied, interesting, and thought-provoking, and some of the best ideas used in business. Some are simple—sometimes almost embarrassingly so—while others are based on detailed research and brilliant intellect. If you have a restless desire and the energy to do well and stay ahead of the competition and a willingness to experiment and take a risk, this book will inspire you to find out more or develop your thinking along new, creative lines, generating brilliant ideas for the future. JEREMY KOURDI is a successful writer and business adviser. During his career he has worked with the Economist Group, HSBC, London Business School, IMD and the Chartered Management Institute. BUSINESS 8.99 in UK onl y www.marshallcavendish.co.uk Cover design: www.stazikerjones.co.uk Other titles in the 100 Great Ideas series

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